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WHY WALALA?
Camille Walala is a prominent French artist known for her vibrant use of colour and bold geometric patterns. Her work is inspired by European designers, artists and movements, and her geometric city murals and pop-up sculptures can be seen everywhere from Paris to Hong Kong. Taking inspiration from her French roots, Walala brings a distinctive dynamism, elegant Parisian style and a splash of the unexpected to all our bespoke creations.
CELEBRATION WITH A TWIST
This Asian festive season, 1664 is bringing a modern twist to tradition. Through our new collaboration with artist Camille Walala, we're transforming cultural moments into vibrant experiences – bringing you limited-edition pack designs, exclusive merchandise, lively in-store and bar activations, and unique creations.
PLAYFULLY ELEGANT
1664 brings a love of Frenchness and good taste to the everyday. We are elegant with a playful touch. Worldly with a uniquely Parisian sensibility. And we live for celebratory moments shared with friends.
THE PERFECT PARTNERSHIP
Walala’s art is all about sparking joy and bringing style with a twist. That’s what makes her the perfect partner for 1664’s Asian festive collaboration. French at heart. Global in spirit. Playfully elegant by design.
FESTIVE ASSETS WITH A TWIST
Experience the joy of the unexpected with our 1664 x Camille Walala festive assets. Whether you’re gifting or keeping them for yourself, these exclusive pieces are made to be enjoyed, remembered, and shared for years to come.
